ETF Holders

Who owns UMAY?

Buffer or defined outcome

Innovator U.S. Equity Ultra Buffer ETF - May · Innovator

60 institutions reported holding UMAY, worth $105.5M, in Form 13F filings for June 30, 2026.

13F holders
60
Institutional value
$105.5M
Change from prior quarter
+211.0%
+$71.6M, with price moves
New and sold-out firms
19 / 3
19 added, 9 trimmed

Top 10 institutional holders of UMAY

FirmLocationValueSharesChange
Brookstone Capital ManagementWheaton, IL$55.8M1,468,661+1,441,258 shares
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital AdvisorsWestlake, OH$6.3M164,596+7,699 shares
Cerity Partners LLCNew York, NY$3.2M83,648New position
Osaic Holdings, Inc.Scottsdale, AZ$2.5M66,110+26,991 shares
Central Valley Advisors, LLCSacramento, CA$2.5M65,205+9,999 shares
Envestnet Asset Management Inc.Berwyn, PA$2.4M63,064+28,263 shares
Kestra Advisory Services, LLCAustin, TX$2.2M57,838−10,105 shares
Spire Wealth ManagementMclean, VA$2.2M57,662+31,797 shares
Cetera Investment AdvisersSchaumburg, IL$2.1M56,244+19,439 shares
Commonwealth Equity Services, LLCWaltham, MA$2.1M54,396+14,540 shares
50 more firms

The full list comes with the Advisors and Institutions package.

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From SEC Form 13F, for managers with $100M+ in US securities. Change compares June 30, 2026 with March 31, 2026. “New position” means no holding in the prior filing we have.

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Frequently asked questions

Who owns UMAY?

60 institutional managers reported holding UMAY in Form 13F filings for June 30, 2026, worth $105.5M in total. The largest reported position was held by Brookstone Capital Management, at $55.8M.

Did institutions buy or sell UMAY last quarter?

Reported 13F value rose 211.0% from March 31, 2026, which includes price moves as well as buying and selling. 19 firms reported a new position and 3 sold all of theirs.

What is a Form 13F?

A quarterly report filed with the SEC by institutional investment managers with $100 million or more in qualifying US securities. It lists their long positions at quarter end. It doesn't cover retail investors, cash, short positions, or managers under the threshold, so it shows part of a fund's ownership, not all of it.

How often is UMAY ownership data updated?

13F filings are due 45 days after each quarter ends. The next set is due around mid-November. Positions can be up to about four and a half months old by the time a new set arrives.