ETF Holders

Who owns BFRZ?

Buffer or defined outcome

Innovator Equity Managed 100 Buffer ETF · Innovator

51 institutions reported holding BFRZ, worth $86.4M, in Form 13F filings for June 30, 2026.

13F holders
51
Institutional value
$86.4M
Change from prior quarter
-6.8%
−$6.3M, with price moves
New and sold-out firms
8 / 7
28 added, 13 trimmed

Top 10 institutional holders of BFRZ

FirmLocationValueSharesChange
Visionary Wealth AdvisorsO'Fallon, IL$9.9M365,898+85,309 shares
Triad Wealth Partners, LLCLawrence, KS$9.4M346,426+72,841 shares
Cambridge Investment Research Advisors, Inc.Fairfield, IA$8.4M310,106+199,138 shares
Orion Porfolio Solutions, LLCOmaha, NE$6.8M253,350+59,190 shares
Sigma Planning CorpAnn Arbor, MI$4.8M175,756+1,938 shares
Brookstone Capital ManagementWheaton, IL$4.7M173,191+37,316 shares
Kestra Advisory Services, LLCAustin, TX$4.7M172,167−20,173 shares
Balance Wealth Partners LLCWorthington, OH$4.1M152,468+1,710 shares
ATX Financial Planning, LLCAustin, TX$2.6M95,746−96,656 shares
Signal Advisors Wealth, LLCDetroit, MI$2.6M94,548−963 shares
41 more firms

The full list comes with the Advisors and Institutions package.

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From SEC Form 13F, for managers with $100M+ in US securities. Change compares June 30, 2026 with March 31, 2026. “New position” means no holding in the prior filing we have.

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Frequently asked questions

Who owns BFRZ?

51 institutional managers reported holding BFRZ in Form 13F filings for June 30, 2026, worth $86.4M in total. The largest reported position was held by Visionary Wealth Advisors, at $9.9M.

Did institutions buy or sell BFRZ last quarter?

Reported 13F value fell 6.8% from March 31, 2026, which includes price moves as well as buying and selling. 8 firms reported a new position and 7 sold all of theirs.

What is a Form 13F?

A quarterly report filed with the SEC by institutional investment managers with $100 million or more in qualifying US securities. It lists their long positions at quarter end. It doesn't cover retail investors, cash, short positions, or managers under the threshold, so it shows part of a fund's ownership, not all of it.

How often is BFRZ ownership data updated?

13F filings are due 45 days after each quarter ends. The next set is due around mid-November. Positions can be up to about four and a half months old by the time a new set arrives.