An alternative to FINTRX for selling ETFs
FINTRX and ETF Holders can both help you find who holds what. They’re built around different questions, and for many teams the honest answer may be one, the other or both.
What FINTRX is
FINTRX is a subscription data platform that its maker describes as covering family offices, registered investment advisers and broker-dealers, used by asset managers and others to map and reach those firms.
- Family office profiles, including investment interests.
- RIA and broker-dealer data, including representative movement.
- Data on 13F security holdings and private funds advised, according to its own materials.
For current features and pricing, see FINTRX’s website.
What ETF Holders is
ETF Holders starts from the fund. Look up any ETF and see the institutions that reported holding it on SEC Form 13F, what they added, trimmed or sold last quarter, and which firms hold a competitor but not you. Retirement plan holdings from Form 5500 are also available.
Which to choose
- FINTRX may suit you better if your market is family offices and you need detailed firm and representative profiles.
- ETF Holders may suit you better if you sell ETFs and want to start from the fund: who holds yours or a competitor's, who just bought and who sold out.
Frequently asked questions
Is ETF Holders the same kind of product as FINTRX?
They overlap but start from different places. FINTRX describes itself as family office and adviser data. ETF Holders starts from ETF positions in SEC filings.
Is ETF Holders affiliated with FINTRX?
No. FINTRX is a separate company, and its name is used here only to identify its product.
FINTRX is a trademark of its owner. This page reflects its public materials as read in November 2026 and may not reflect later changes. Spot an error? Tell us and we’ll fix it.